Everyday essentials
uncompromised.
We saw a category focused almost entirely on utility — when it should also be focused on experience. PLÜSH exists to prove that the products you reach for every day deserve the same care as the ones you celebrate.
Comfort, reconsidered from the ground up.
PLÜSH was created to prove that everyday essentials can be thoughtfully designed, beautifully presented, and uncompromising in quality. From homes to hospitality spaces, we believe the products people use most often deserve greater attention.
At the same time, we wanted to build a company whose success extends beyond the products we create. As PLÜSH grows, so does our ability to create a positive impact within the communities we serve.
Because giving back was never meant to be an afterthought — it's part of the standard.
The most meaningful luxuries are often the ones we use without thinking.
PLÜSH
The name reflects our philosophy that comfort should feel elevated. Inspired by softness, refinement, and thoughtful design, it represents our commitment to transforming everyday essentials into a more considered experience. The umlaut is a small mark with a larger meaning — a subtle reminder that even the simplest products can be approached differently.
The same attention to detail as the products you celebrate.
Founded on the belief that what you use every day deserves real consideration — from material selection to the moment it reaches your door.
Material, not marketing
We focus on thoughtfully selected, responsibly sourced paper fiber that delivers softness, strength, and consistent everyday performance. Every element, from fiber to packaging, is considered with intention.
Built, not just branded
Our 4-ply construction delivers a noticeably softer, stronger feel than conventional alternatives. Comfort you can recognize immediately, in something you reach for without thinking.
Responsible by design
From reducing unnecessary plastic to choosing thoughtful production partners, we look for ways to lessen our footprint without ever compromising the product experience.
Considered down to the smallest detail.
PLÜSH products are made with responsibly sourced paper fiber, selected to provide exceptional softness, strength, and dependable everyday performance.
It allows us to deliver the softness, strength, consistency, and refined performance expected from every PLÜSH product.
Our paper fiber is responsibly sourced, and our products are thoughtfully designed to balance dependable performance with more considered material and packaging choices.
Yes. PLÜSH Bath Tissue is septic safe and designed to break down appropriately in standard septic and sewer systems when used as intended.
Each PLÜSH Bath Tissue roll contains 250 sheets.
We chose 4-ply because it provides a noticeably softer, stronger feel. This added thickness means you can use less per use, combining luxury with efficiency.
Yes, we partner with boutique hotels, premium workspaces, and retail locations that value exceptional quality. Contact us to learn more about wholesale partnerships.
Yes. We offer preferred pricing and dedicated support for high-volume orders. Reach out to our team at orders@getplush.ca for wholesale inquiries.
PLÜSH Bath Tissue and Kitchen Paper Towel use plastic-free packaging. Facial Tissue boxes contain a small amount of plastic at the dispensing opening.
Yes. For every case sold, PLÜSH donates one roll to Canadian communities.
PLÜSH products can be purchased directly through our online store. We ship across Canada, bringing premium everyday essentials straight to your door.
You can reach us at orders@getplush.ca. Our Customer Care team is happy to assist with any questions regarding orders, subscriptions, or partnerships.
Comfort should feel good in every sense of the word — because luxury should extend beyond the people who purchase it.
We create thoughtfully crafted essentials with a focus on quality, sustainability, and purpose. Through responsible practices, community support across Canada, and a commitment to transparency and integrity, we ensure every product reflects what we stand for.